Bilingual Transcreation and Content Development - OPPO Phones
SERVICES
THE PROJECT
Reno Series Product Launch.
I consulted on marketing and UX writing strategy for OPPO’s Reno series product launch in India, collaborating with sales, marketing, and product managers. Oppo wanted to match content to match the flagship design of their phones. Thus, I leveraged user research and competitive analyses to produce user-centered content and marketing materials that aligned with both the brand’s global vision and Indian market needs.
THE STRATEGY
UX-Driven Insights and Content.
Through competitive analyses, market research, and customer survey data, I identified key user desires and text-correlated behavior patterns, which informed both the UX writing and overall marketing strategy. By informing content design with UX principles, I ensured that marketing and product materials were intuitive, on-message, and accessible to target audiences.
WHY YOU SHOULD CARE
9% Sales Growth through Strategic UX Writing.
The combination of data-driven market insights and UX-focused content helped drive a 9% sales increase in India. The holistic integration of targeted ad copy, seamless product descriptions, and marketing strategy improved customer engagement and increased conversions.